Social Media Intern

As a marketing intern for ReelHeART International Film and Screenplay Festival, I owned the organization’s social media presence during the critical lead-up to its annual event, developing and executing a digital strategy that grew audience engagement and expanded the festival’s visibility across platforms.

Social Media & Content Strategy

I managed end-to-end content creation and scheduling across Facebook, Instagram, and Twitter, producing platform-tailored posts that spotlighted featured films, directors, and event announcements. By establishing a consistent publishing cadence and adapting tone and format to each platform’s distinct audience, I strengthened the festival’s online community and extended its reach to new viewers and filmmakers discovering ReelHeART for the first time.

Analytics & Optimization

Performance didn’t stop at publishing. I tracked engagement metrics across all platforms and used those insights to continuously refine the content strategy, adjusting timing, format, and messaging based on what the data revealed. This iterative, analytics-driven approach produced measurably stronger audience interaction over the course of the campaign.

Broader Contributions

Beyond social media, I contributed to blog updates and promotional campaigns supporting the festival’s wider marketing efforts, gaining experience working across multiple content channels simultaneously within a fast-moving, internationally focused organization.

Takeaway

This internship deepened my expertise in social media management, content strategy, and performance analytics, while giving me firsthand experience in the unique demands of marketing a cultural event on an international stage, where storytelling, timing, and audience connection must work together seamlessly.

Client
ReelHeART International Film + Screenplay Festival

Year
2023